HOME STYLING & STAGING
We're a socially-conscious interior design company in Minneapolis, MN.
GO FROM LOCAL TALENT
TO LOCAL LEGEND.
You have the designer's eye, now get the strategic business touch—
our business, branding, and marketing courses will teach you how to be
the most loved and sought-after interior designer in town.
It's time to fill your calendar with what you love to do — create amazing spaces.
Maybe you're just starting your interior design business and you want to do it right from the start, or you've been in business for awhile and you continuously attract the 'wrong' clients or your not as busy as you want to be, or perhaps you're looking for an alternative to full-service interior design, like simply advice-only Consultations.
Then you're in the right place, there's a Designer's Blueprint for you.
IF YOU'VE EVER THOUGHT...
• How do I get more 'quality' clients?
• Why don't I get more Instagram followers, I post all the time?
• I'm just starting out, and I want to do this the RIGHT WAY.
• Why do people have so many questions about my services?
• How do I communicate my value?
• What kind of marketing actually works?
• Should I pay for Google, Facebook or Instagram ads?
• Should I hire a web designer, SEO expert or brand designer?
• Is my website working? Does it have good SEO? Do I need a blog?
• Are my only options to wing-it or hire it out (which is expensive)?!
• Arrghh!!
IT'S TIME FOR ANSWERS.
If you're attracting the wrong design clients, not being simply not being hired or just starting out—it's time to look at your messaging and branding. This is what draws people to you (or drives them away).
If you don't have the right messaging, you're missing out on a lot of clients. If your branding doesn't connect, people will move on. Tweak your messaging and branding to get your ideal clients and get hired.
If you're struggling to find interior design clients or you're hearing crickets after posting—and your messaging and brand is spot on—it's probably your marketing, website and overall SEO. People likely can't find you, they don't know you exist.
With this fixed and a strategy in place, your ideal clients will come to you, they will seek you out, not the other way around.
If you're done with the stress of full service interior design, but still want to help people have amazing spaces and make a great profit. Advice-only consults are in HIGH DEMAND. Take them on full time or add them as a client first step.
DON'T REINVENT THE WHEEL.
GET THE BLUEPRINT TO A WELL-OILED MACHINE.
Whether you've just started your interior design business or you've been around for years, these Courses are a game-changer.
You'll have the same reaction as your clients —
"Why didn't I do this sooner?!"
I am finding SO much value in this course.
Love it!
Cindy Dickson
on The Designer's Blueprint:
Mastering A Consult-Driven Interior Design Business
Despite my level of overall experience doing similar consults over the last several years —
I am finding the Course dense with valuable information, and helping me understand in more depth many parts to the business side and Marketing/SEO side."
I am so grateful for you!
Kristie Moore
on The Designer's Blueprint: Mastering
A Consult-Driven Interior Design Business
Thank you for such
a great Course. It's packed with super-helpful info!
Jodi Warren
on The Designer's Blueprint:
Mastering A Consult-Driven Interior Design Business
HEY, I GET IT.
YOU STARTED YOUR COMPANY TO BE AN INTERIOR DESIGNER,
NOT A BRANDING, MARKETING OR SEO EXPERT.
Starting your own business
is no easy feat. HIGH-FIVE to you
for having the courage to do it.
And with so much confusing and conflicting information about branding and marketing out there, of course you're frustrated!
But you know if you don't do something, nothing will change. You'll still struggle to find the RIGHT clients, to communicate your value, to get paid what you're worth or you might just simply be overwhelmed with full service interior design and ready for something less stressful, but still profitable, like a Consultation-based business.
AND OF COURSE YOU'RE STRUGGLING,
YOU WERE NEVER TAUGHT.
I've got you!
When I started my interior design business, Happy Place Interiors, in 2016, I was fortunate as my "first" career was in graphic design, advertising and marketing, so I already knew everything you were never taught. I went from "Who's that?" to "I want her!" in a very short time.
Over the years, I have watched so many interior designers struggle with these questions and situations, I've watch them hire SEO or branding out only for it to fail, to hire web designers than don't understand messaging or SEO.
So I decided to empower—and teach—my fellow interior designers everything they need to know to get the ideal clients, to have a framework to make decisions, to have a brand that attracts, to get their website working for them.
To help them have full control of their business effortlessly so they can focus on designing and bringing more joy to people.
I'm ready to teach you too!
Let's go!
Melanie Zaelich
Interior Designer, Branding Expert, Educator & Your Biggest Cheerleader
THE NEXT 3 STEPS TO TAKE
TO GET THE BUSINESS YOU WANT
Choose which Course is best for your goals.
2.
WATCH & LEARN
Follow easy-to-understand video tutorials and do the work.
3.
IMPLEMENT
PROVEN STRATEGIES
Attract your ideal clients and grow your business!
Melanie Zaelich & LuAnn Nigara:
Connecting Charitable Giving and Branding to Elevate Your Business and Life
Melanie Zaelich was thrilled to join the discussion. She struck a chord with LuAnn by sharing that her interior design company has consistently donated a percentage of its profits to four different charities over the past eight years. Melanie is excited to share her story and provide tangible ideas on how to identify personally meaningful causes and incorporate charitable giving into a business. Let’s dive right in and learn from her inspiring journey!
Curious About Consults Only?
LISTEN TO MELANIE ON THESE PODCASTS
Melanie Zaelich sat down with LuAnn Nigara on A Well-Designed Business Podcast, and it’s a must-listen! She opens up about why she left full-service design behind to go all-in on her consultation-based business model—and let’s just say, it’s been a total life transformation.
She shares some of her best tips and strategies that have made this approach such a game-changer for her.
"Your strategies are very valuable.
I love them." — LuAnn Nigara
But honestly, this episode is just the tip of the iceberg—her business course, The Designer’s Blueprint, takes it to a whole other level.
Give it a listen—and get inspired!
Melanie had the opportunity to join Darla Powell on the Wingnut Social Podcast for a fun and insightful conversation. While there were plenty of laughs, the heart of the episode dives into Melanie’s inspiring journey from a successful career in advertising to building her own interior design business.
She shares how she built her consultation-based model, why work-life balance is non-negotiable, and how she connects with her ideal clients. Melanie also opens up about the personal motivation behind her career shift—and the deep satisfaction she finds in helping people love their homes through simple, impactful design advice.
Tune in to hear how she’s created a business that aligns with her life, values, and passion for interior design.
STOP GUESSING.
STOP S-T-R-E-S-S-I-N-G.
You deserve a design business that attracts your ideal clients. But navigating branding and marketing alone? That’s overwhelming.
Our easy-to-follow digital courses are crafted for interior designers—giving you the tools and confidence to market with clarity, strategy, and style.
Don’t let confusion hold you back. Empower yourself,
create your own business "before and after."
Start today.
