MOST DESIGNERS DON'T STALL ON TALENT.
THEY STALL ON TWO THINGS.
The right clients can’t find you.
The business model eats your life.
You’re great at what you do. Google and AI have no idea. So Instagram becomes a second job, and the inquiries stop the minute you do.
Full-service is the only model most of us were taught. It’s slow to start, heavy to run, and somehow always lands on a Saturday.
Fix the visibility. Fix the model. That’s the blueprint.
Show up when the right clients are searching for a designer like you on Google and AI search and simplify your marketing.
This is for you if:
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You’ve Googled your business and didn’t love what came up
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Marketing stresses you out
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You want to DIY your SEO, or finally know what to ask your web person for
Inside: 5 modules, three SEO fixes a week from your AI assistant, and 3 months of live coaching.
The SEO-Powered Website™
+
SEO AI Assistant
The Advice-Based
Interior Designer™
Build a profitable, flexible business around consultations and expert advice.
This is for you if:
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You’re starting out and don’t want to wait years for full-service projects
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You’re ready to leave full-service, or add a lighter offer next to it
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You already offer consults or Designer For A Day, but your calendar isn’t full
Inside: 5 modules, 28 lessons, pricing, packages, branding and the Simple Sales Cycle.™
TWO COURSES.
ONE BUSINESS THAT FITS YOUR LIFE.
PEOPLE WHO HAVE USED THE BLUEPRINT
“The Designer’s Blueprint was incredibly helpful to me as I was starting my own ‘advice-only’ interior design firm. The modules are clear, easy to follow and they gave me the confidence to determine my services and set my prices.”
— Shirley, Interior Designer, GA
The Advice-Based Interior Designer™
"Despite my level of overall experience doing similar consults
over the last several years — I am finding the Course dense with valuable information, and helping me understand in more depth many parts to the business side and Marketing/SEO side.
I am so grateful for you!"
Kristie, Interior Designer, MN
The Advice-Based Interior Designer™
“Loved the SEO training. It’s well organized, easy to understand, and immediately actionable.”
Wendy,
Interior Designer, TX
The SEO-Powered Website™
“The SEO-Powered Website™ Course took my business to the next level. I thought SEO was about coding and keywords, I was wrong.”
— Sarah Berg,
Specialty Wall Treatments & Muralist, MN
Read how SEO transformed Sarah’s business
Hi, I’m Mel—
Interior Designer and Marketing Educator
I spent 20 years in advertising and branding, helping other companies get noticed. Then I opened Happy Place Interiors in Minneapolis, and eventually walked away from full-service to build a consultation-based firm that actually fits my life.
More than 10 years and 2,000+ homeowners later, close to 90% of our revenue comes from clients who find us in search. No paid ads. No posting ten times a day.
Turns out the parts that make a design business work aren’t the glamorous ones. It’s a model that fits your life and a website that does its job. So I turned both into blueprints.
More about Mel →
LEARN FROM SOMEONE WHO HAS BUILT BOTH SIDES
NOT SURE WHERE TO START?
TAKE A QUIZ
Is a consultation-based interior design business the next right step in your business?
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