HOME STYLING & STAGING
We're a socially-conscious interior design company in Minneapolis, MN.
You design
beautiful
spaces.
But,
no one
taught you
how to
design
your business
for
growth.
Interior design firms grow when
the right clients find them, trust them and believe
they're the best fit.
That’s strategy — not luck.
IF YOU...
-
Want a business that consistently brings in quality clients and plenty of revenue
-
Wonder if there is a better way to find clients than "constant Instagram posting"
-
Know search is changing and that it's important for your website to show up in Google, better yet, in AI
-
Are just starting your business and you want to set up your website the right way— from the start
-
You'd rather save money and time by having a person who has 30 years experience teach you exactly how—instead of trying to figure it all out on your own
YOU'RE IN THE RIGHT PLACE
FIND THE COURSE THAT'S RIGHT FOR YOU
If you want your interior design business to grow in the AI era, you need to know modern SEO.
This course teaches you how to get found in Google, show up in AI-driven results, and position your business as the obvious choice.
Using the modern SEO framework SEO Growth Factors™ — Seen, Trusted, and Relevant — you’ll learn exactly how to transform your website from a just a pretty portfolio into a powerful marketing engine that attracts the right clients consistently.
—Five Easy-to-Follow Modules—
—Six Months Free Coaching—
—Free SEO tools—
—Bonuses—
The SEO-Powered Website™
We’re in a new era of search.
Your future clients are getting personal with AI—
asking AI who to hire, what style fits their home,
and who they can trust.
And AI is making recommendations.
The problem?
If your interior design style, niche, method or process
isn’t clearly defined, you don’t get recommended.
AI won't recommend:
"We design spaces that evaluate your life."
AI will recommend:
“Our 4-Step Calm Home Process™ creates functional,
cohesive spaces for busy families who want a home
that feels as good as it looks.”
This Course will show you exactly how to turn what you
do into a clear, branded method or framework so you become
the go-to designer, the authority—
the one AI cites, and shows in AI answers.
— Develop your Brandable Style, Method or Process —
— How to Claim DIGITAL Ownership of it in LLM's (AI) —
— How to Get LLM's (AI) to Recommend it —
— Three Months Free Coaching—
Win in the AI Era:
The Design Authority Method™
WHAT CHANGES WHEN YOU FOLLOW A PROVEN BLUEPRINT
1
You stop guessing and stressing
2
You save time and effort
3
You have success much sooner
4
You have personal, live support along the way
5
Your business grows
I am finding SO much value in this course.
Love it!
Cindy Dickson
I am finding the Course dense with valuable information, and helping me understand in more depth many parts to the business side and Marketing/SEO side."
I am so grateful for you!
Kristie Moore
Soul Purpose Interiors
Thank you for such
a great Course. It's packed with super-helpful info!
Jodi Warren
Jodi Warren Designs
IT'S NO SECRET,
WE TRUST WHAT WE SEE AT THE TOP
In fact, studies show that higher-ranking results are more likely to be clicked and perceived as more credible—simply because of their position.
WHEN YOUR DESIGN BUSINESS DOESN'T SHOW UP IN GOOGLE, HERE'S WHAT ACTUALLY HAPPENS...
1.
Your Out of the Hiring Moment
People are searching and asking for recommendations:
-
“interior designer near me”
-
“kitchen designer for older homes”
-
“what designer do you recommend for a busy family?”
-
“what designer works within a budget?”
If they can't find you, they can't hire you.
This isn’t about talent or your portfolio or experience.
It’s about being present at the moment of intent.
2.
Instagram Becomes Your Full-Time Job (Whether You Want It or Not)
When SEO isn’t implemented:
-
Every lead depends on posting or referrals
-
Every inquiry depends on being active in IG
-
Every slow month feels personal and frustrating
-
Google and AI don't know about your talent and capabilities
You’re stuck feeding the Instagram algorithm instead of building assets that bring in quality leads.
.
And the exhausting part?
The moment you stop posting… everything disappears.
SEO is the opposite:
-
Your website shows up even when you’re not online
-
You get inquiries without warming people up
-
You’re discoverable and trusted
3.
Your Business Feels Random Instead of Predictable
No SEO = no baseline visibility.
This leads to:
-
Feast-or-famine cycles
-
Pricing doubt (“Maybe I’m charging too much?”)
-
Second-guessing your niche, your talent
-
Accepting projects that aren’t aligned just to keep things moving
When you are found consistently, patterns emerge:
-
You see which services attract clients
-
There’s no more feast or famine
-
You gain confidence in your pricing
-
The right clients are aligned
Hi, I’m Mel—
Branding and Marketing Expert,
turned Interior Designer,
turned Branding and Marketing Educator.
Nobody really tells you how hard the business side of starting an interior design company is going to be.
You learn how to design beautiful spaces, but not how to find clients, explain your value, design a website that brings in consistent leads, or how marketing can be easier and more intentional.
And if you’re just starting out and you’re already here?
That’s a big deal. It means you’re a few steps ahead.
Before launching my interior design business, I spent over 20 years in branding and advertising, helping brands grow. Then I used that knowledge to build a very successful interior design firm.
Now, I'm sharing my proven branding, marketing, web design and SEO industry insights with other interior designers, home stagers, and home organizers.
I’m here to help you build a business that's sustainable, growth ready, and easier to manage.
Melanie Zaelich & LuAnn Nigara:
Connecting Charitable Giving and Branding to Elevate Your Business and Life
Melanie Zaelich struck a chord with LuAnn by sharing that her interior design company has consistently donated a percentage of its profits to four different charities over the past eight years. Melanie shared her story and provides tangible ideas on how to identify personally meaningful causes and incorporate charitable giving into a business.
