HOME STYLING & STAGING
We're a socially-conscious interior design company in Minneapolis, MN.
You design
beautiful
spaces.
But,
no one
taught you
how to
design
your business
for
growth.
Business growth happens when
the right clients find you, trust you and hire you.
That’s strategy — not luck.
If you ...
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Want a business that consistently brings in quality clients and plenty of revenue.
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Wonder if there is a better way to find clients than "constant Instagram posting."
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Know search is changing and that it's important for your website to show up in Google, better yet, in AI.
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Are just starting your business and you want to set up your brand and your website the right way— from the start.
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You'd rather save money and time by having a person who has 30 years experience teach you exactly how—instead of trying to figure it all out on your own.
You're in the right place.
Hi, I’m Mel—
Branding and Marketing Expert,
turned Interior Designer,
turned Branding and Marketing Educator.
Nobody really tells you how hard the business side of starting an interior design company is going to be.
You learn how to design beautiful spaces, but not how to find clients, explain your value, design a website that brings in consistent leads, or how marketing can be easier and more intentional.
And if you’re just starting out and you’re already here?
That’s a big deal. It means you’re a few steps ahead.
Before launching my interior design business, I spent over 20 years in branding and advertising, helping brands grow. Then I used that knowledge to build a very successful interior design firm.
Now, I'm sharing my proven branding, marketing, web design and SEO industry insights with other interior designers, home stagers, and home organizers.
I’m here to help you build a business that's sustainable, growth ready, and easier to manage.
Is your interior design business
ready for a makeover?
You design spaces your clients can finally breathe in, move through, and fall in love with. The Designer's Blueprint courses do the same for your business.
Get structure to what’s been guesswork.
Build confidence where there’s been second-guessing.
Get real, measurable results.
You’ll be findable.
Trustable.
Bookable.
And most of all— your life gets easier and your work more enjoyable
when clients seek you out and it runs on auto-pilot.
Whether you’re just starting out or leveling up your interior design business, these courses were built for you. Step by step. Strategy by strategy.
Expert-led, easy-to-follow training designed for interior designers who are done winging it and ready to own their success.
You can do it, I will show exactly how.
Get found by the right clients consistently with less effort.
Choose What You Need
SEO is the secret sauce that will get your website to show up in Google and AI when your ideal client is looking for a designer. And done holistically, SEO will make all of your other efforts easier, simplified and growing stronger every single day.
"SEO isn’t just buzzwords — it’s the strategy that makes your content discoverable and visible in search rankings." — Forbes
If the AI era, you want your business to grow, to have consistent leads, you need to know SEO.
The SEO-Powered Website™
Prefer to "dip your toes in" SEO first?
The SEO Success Club STARTER Membership
is a low-cost ($9/mo.) way to get to know SEO. You'll be amazed at what you learn so quickly.
Create (or tweak) your brand and messaging so it instantly builds trust and communicates your value.
What makes you different?
Memorable?
This is the first step to defining a brand
that instantly connects with your ideal client.
A brand is an emotion, not a logo.
It's what connects and builds trust immediately
and why people ultimately decide to hire you.
You'll learn how your messaging, your colors, fonts,
website design all work together to create a memorable
and in-demand brand.
• Messaging
• Branding
• BONUS: Website Design
• BONUS: Use AI to hep develop your brand
The Branded
& Booked Designer™
What changes when you follow a proven blueprint:
1
You stop guessing and stressing
2
You start attracting quality clients
with less effort
3
You are intentional in your marketing
and it's doable and sustainable
4
You have an interior design business that fits your life
5
Clients find you,
not the other way around.
I am finding SO much value in this course.
Love it!
Cindy Dickson
I am finding the Course dense with valuable information, and helping me understand in more depth many parts to the business side and Marketing/SEO side."
I am so grateful for you!
Kristie Moore
Soul Purpose Interiors
Thank you for such
a great Course. It's packed with super-helpful info!
Jodi Warren
Jodi Warren Designs
When your design business doesn’t show up in Google, here’s what actually happens.
1.
Your Out of the Hiring Moment
People are searching:
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“interior designer near me”
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“kitchen designer for older homes”
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“help choosing finishes”
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“designer who works within a budget”
If you’re not there, they don’t wait.
If they can't find you, they can't hire you.
They hire who they find —and maybe that designer isn’t better than you. This isn’t about talent or your portfolio or experience.
It’s about being present at the moment of intent.
2.
Instagram Becomes Your Full-Time Job (Whether You Want It or Not)
When SEO isn’t implemented:
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Every lead depends on posting or referrals
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Every inquiry depends on being active in IG
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Every slow month feels personal and frustrating
You’re stuck feeding the algorithm instead of building assets that bring in quality leads.
.
And the exhausting part?
The moment you stop posting… everything disappears.
SEO is the opposite:
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Your website shows up even when you’re not online
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You get inquiries without warming people up
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You’re discoverable and trusted
3.
Your Business Feels Random Instead of Predictable
No SEO = no baseline visibility.
That leads to:
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Feast-or-famine cycles
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Pricing doubt (“Maybe I’m charging too much?”)
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Second-guessing your niche, your talent
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Accepting projects that aren’t aligned just to keep things moving
When you are found consistently, patterns emerge:
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You see which services attract clients
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There’s no more feast or famine
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You gain confidence in your pricing
Melanie Zaelich & LuAnn Nigara:
Connecting Charitable Giving and Branding to Elevate Your Business and Life
Melanie Zaelich was thrilled to join the discussion. She struck a chord with LuAnn by sharing that her interior design company has consistently donated a percentage of its profits to four different charities over the past eight years. Melanie is excited to share her story and provide tangible ideas on how to identify personally meaningful causes and incorporate charitable giving into a business. Let’s dive right in and learn from her inspiring journey!
GET THE WEBSITE HOMEPAGE GUIDE
Start Learning about SEO, Branding and Marketing Your Interior Design Business.
Click the Title to Read the Blog Post.
You'll be surprised how much you learn.
![Yes — and when it does, amazing things happen.
When Google sees your website as trustworthy, you:
🔹 Show up higher in search results
🔹 Attract more of your dream clients
🔹 Build credibility
You don’t need to be an engineer or a techy-tech to earn Google’s trust.
In my most recent blog post, I’m sharing how to build Google’s trust—so you can be seen, chosen, and booked.
Read it 👉 [link in bio]](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/542879452_17876789112406995_8933327206594655388_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=0of8FNNcZR8Q7kNvwFhut3y&_nc_oc=AdkD_S36HiOI-F8JdaTM-YLhs6lr2f8SK7bW8rm2YI7iCc6OHQzg_KgKBToG6NdYyq4&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=CJLKS61FIzE8HajNBfyjaw&_nc_tpa=Q5bMBQEvY6xXGAy9Y2iOpa4R7ZS5u8IIg9iY0wc5iDTUS2H4ekk7xoiUbzdj9xPG2W8E0-ys-HrlISJ4&oh=00_AfurDbn3djfiMYHFLLqyFfy7jsHzlpZZhNXWXx5_PhtCmQ&oe=69A0D671)
![Let’s just say… my booked-out calendar has opinions.
Everyone is screaming the death of SEO.
But my website keeps bringing me my interior design dream clients—without paying for ads, dancing for algorithms, or living on social media.
The truth?
SEO isn’t dead.
But it has changed.
In my most recent blog post, I’m breaking down:
🔹 Why “SEO is dead” headlines go viral
🔹 What’s changed in the Google game
🔹 The 3 things that actually matter for showing up in 2025
Read the full post → [LINK IN BIO]
Your future clients are searching for you right now—are you even on their radar?](https://scontent-iad3-2.cdninstagram.com/v/t51.82787-15/529569128_17872408239406995_762467417802618393_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=0kkRuxDbaKQQ7kNvwHqtKy0&_nc_oc=Adl-d0qlosbw57F2ZYopgludX4adncbuUBhKuqt3qlWNCP_Q5VRpqqlgtH0eNBgE4NE&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=CJLKS61FIzE8HajNBfyjaw&_nc_tpa=Q5bMBQHgCR2hIERpk53tv0zXZqIOvZNFStfZDOsQ7811nv1CyG9d5bGyKuc0nikYvpmtVtmZ8Fzz2gId&oh=00_Afs_0HgvviOOlH7xBHxq1H4VQ8-i8XknTlsS10mc0ZYX5Q&oe=69A0F592)
