HOME STYLING & STAGING
We're a socially-conscious interior design company in Minneapolis, MN.
You design
beautiful
spaces.
But,
no one
taught you
how to
design
your business.
You know your business could be better.
That’s where The Designer's Blueprint comes in.
You’re great at design,
but your business feels messier
than it should.
—
You know there's a better strategy
than "constant Instagram posting."
—
You didn’t intentionally design your business — you just started
and here you are.
—
There’s no clear path,
you're just reacting to what’s next.
The Designer's Blueprint is here to change this.
Each course stands on its own.
Together, they form a clear blueprint to designing a profitable
interior design business.
Hi, I’m Mel—
Branding and Marketing Expert,
turned Interior Designer,
turned Branding and Marketing Educator.
I spent more than 20 years in branding and marketing before launching my own interior design business. That background gave me a unique advantage: I understood how visibility, messaging, and strategy drive growth long before I ever chose finishes or floor plans.
As a design business owner, I applied those principles firsthand and they worked. My business is on page one of Google and I have been booked solid for years, without ever advertising.
Today, The Designer’s Blueprint is where I teach interior designers how to build businesses that are profitable, sustainable, and aligned with how they actually want to work. No hype. No one-size-fits-all advice. Just proven foundations, explained clearly.
I am finding SO much value in this course.
Love it!
Cindy Dickson
I am finding the Course dense with valuable information, and helping me understand in more depth many parts to the business side and Marketing/SEO side."
I am so grateful for you!
Kristie Moore
Soul Purpose Homes
Thank you for such
a great Course. It's packed with super-helpful info!
Jodi Warren
Jodi Warren Designs
Melanie Zaelich & LuAnn Nigara:
Connecting Charitable Giving and Branding to Elevate Your Business and Life
Melanie Zaelich was thrilled to join the discussion. She struck a chord with LuAnn by sharing that her interior design company has consistently donated a percentage of its profits to four different charities over the past eight years. Melanie is excited to share her story and provide tangible ideas on how to identify personally meaningful causes and incorporate charitable giving into a business. Let’s dive right in and learn from her inspiring journey!
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