HOME STYLING & STAGING
We're a socially-conscious interior design company in Minneapolis, MN.


You design

beautiful

spaces.

But,

no one

taught you

how to

design

your business

for

growth.
You know your interior design business could be better.
That’s where The Designer's Blueprint comes in.

You want a sustainable design business that consistently brings in quality clients without having to be a full-time marketing manager.
—
You know there has to be a better way to find clients than "constant Instagram posting."
—
People aren't visiting your website or they don't inquire / hire you when they get there.
—
Or, perhaps full service design doesn't fit your life right now.
What changes when you follow a proven blueprint:
1
You stop guessing and stressing
2
You start attracting quality clients
with less effort
3
You are intentional in your marketing
and it feels doable and sustainable
4
You have an interior design business that fits your life
5
Clients find you,
not the other way around.

Hi, I’m Mel—
Branding and Marketing Expert,
turned Interior Designer,
turned Branding and Marketing Educator.
Nobody really tells you how hard the business side of starting an interior design company is going to be.
You learn how to design beautiful spaces, but not how to find clients, explain your value, design a website that brings in consistent leads, or how marketing can be easier and more intentional.
And if you’re just starting out and you’re already here?
That’s a big deal. It means you’re a few steps ahead.
Before launching my interior design business, I spent over 20 years in branding and advertising, helping brands grow. Then I used that knowledge to build a very successful interior design firm.
Now, I'm sharing my proven branding, marketing, web design and SEO industry insights with other interior designers, home stagers, and home organizers.
I’m here to help you build a business that's sustainable, growth ready, and easier to manage.


I am finding SO much value in this course.
Love it!
Cindy Dickson
I am finding the Course dense with valuable information, and helping me understand in more depth many parts to the business side and Marketing/SEO side."
I am so grateful for you!
Kristie Moore
Soul Purpose Homes
Thank you for such
a great Course. It's packed with super-helpful info!
Jodi Warren
Jodi Warren Designs

Melanie Zaelich & LuAnn Nigara:
Connecting Charitable Giving and Branding to Elevate Your Business and Life

Melanie Zaelich was thrilled to join the discussion. She struck a chord with LuAnn by sharing that her interior design company has consistently donated a percentage of its profits to four different charities over the past eight years. Melanie is excited to share her story and provide tangible ideas on how to identify personally meaningful causes and incorporate charitable giving into a business. Let’s dive right in and learn from her inspiring journey!
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